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Professional Events Agency SPEAK UP
Seminar, marketing and advertisment, events, corporative education, PR.
Speak Up (Ukraine)
Professional Events Agency
We are organizing and holding professional events. Our experience, mobility and competence let us organize many events of different formats (conferences, seminars, master-classes).
Our mission is to contribute to professional growth of the specialists in the spheres of company management, marketing, advertisement, and PR by giving them the possibility to learn and exchange their experience.
Our competitive advantages are:
- High quality events of different formats and with different topics;
- Actual programs of our events;
- Form and content of our events correspond to the announced topic;
- Reporters and speakers are the managers of foreign and Ukrainian leading companies, business-consultants, experts and specialists.
Our clients are managers of companies and departments, specialists in marketing, advertisement and PR interested in strengthening their competitive advantages.
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Here you will find some good words about Kyiv from Jim Gregory, CoreBrand, NY >>>
For additional information and collaboration, please contact Aleksey Chuiev, Marketing Director,
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Professional Events Agency Speak UP in Partnership with:
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International Media Partner |
Ukrainian Partner |
Russian Partner |
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Present:
First Ukrainian Conference
Experiential Marketing - 2007
Potential, Prospects, Practice.
September 12th, Kyiv
Target audience: advertisers, brand-managers and marketing managers that strive to create a unique value proposition and escalate their customer relationship level.
Idea:
Beautiful nude body, flashy slogan, family idyll – all these, now customary, advertising tricks do not work any more. Consumers treat traditional advertising with ever growing incredulity and prefer formulating their own opinion of products based on their own experience. And this is exactly what marketing managers could use bringing benefits to their companies - Welcome to experiential marketing!
What is valuable about experience – is its interactive nature and a chance to address each customer individually. These combined help achieve the desired loyalty and genuine
relationships with existing and potential customers. Experience is important strategically, creating a unique customer value.
Companies striving for success should possess this knowledge and effectively implement experiential marketing on standard basis.
How do you do that – is the topic of the conference, providing successful examples from national and international practice.
Goal:
Offer companies the theory and practice of new-generation marketing tools that would help to positively differentiate their TMs and brand-names among the other competitors.
PART ONE
From traditional marketing – to marketing of experience. Fashion or time-necessitated need?
Marketing response to the changed customer attitude.
Until recent times marketing activities provided for professional application of traditional marketing toolset – each company was supposed to master the toolset and take the skill to the edge of perfection. But marketing managers should never forget mastering new skills, experiential marketing among them.
New approaches to winning hearts and minds of consumers: guerilla marketing, interactive
Internet experience, opinion leaders, etc.
Companies are faced with necessity to think of not only sales of goods and services, but also of development and delivery of positive experience to the customer. It requires close attention to customer experiences related to purchase of goods and services, and find the way to make them POSITIVE.
PART TWO
Experiential marketing – when it works and what benefits does it bring to your company Events, formulating experiences: goals, requirements, perspectives, alignment with the brand.
Events, formulating positive experiences, have certain peculiarities. They are guided by certain laws and should be created in compliance with certain rules. The speaker is eager to share his knowledge and experience with you.
Evaluation: measuring of the gained benefits.
If you fail to measure – you shall never know if you have achieved the set goals and which tools proved efficient and where.
This report is devoted to marketing techniques and methods of event evaluation.
PART THREE
Cases:
Marketing managers of companies that have fulfilled their experiential marketing programmes.
AGENDA:
10:00-11:00 Registration.
11.00-11.40 From the Traditional Marketing – to Experiential Marketing: marketing answer for the changing relation of consumers
Valery Pekar, President of company «Euroindex» (Ukraine)
11.40-12.20 Experiential Marketing via multi-mediated messaging
Keynote Speaker
Erik Hauser, founder Swivel Media, Founder and Leader of the International Experiential Marketing Association, creator of The Experiential Marketing Forum (USA)
12.20-12.40 coffee-break
14.00-14.35 Experiential Marketing in Ukraine: from philosophy to the estimation of efficiency
Artem Zeleniy, Director on strategic development of IdeaBox Momentum (Ukraine)
14.35-15.10 Usual Miracle: Elton John talks with Ukrainians about AIDS. Dramatization of problem of AIDS for opinion leaders, decision makers end general public.
Paul Piminov, Director on communication of Fund of Helen Franchuk «ANTIAINDS» (Ukraine)
15.10-15.45 The real show are an output on audience opinion leaders
Denis Kudin, CEO of Diplomat Service Company
15.45-16.20 Hundred-per-cent efficiency in the conditions of complete estrangement
Igor Didenko and Gleb Timoshenko, Partners «Two Comrades» (Ukraine)
16.20-16.40 coffee-break
16.40-17.20 Emotions which wake events in us
Aleksandr Shumovich, Director and Managing Partner of company Eventum, the author of the book
The Magnificent Events. Technology and practice of Event management, (Russia).
17.20-18.00 Experience the Message: How Experiential Marketing in Changing the Brand World?
Keynote Speaker
Max Lenderman, Creative Director GMR Marketing LLC, author of the book Experience the Message: How Experiential Marketing is Changing the Brand World (USA)
18:00-18:15 – Closing the Conference
Detailed information about Speakers:
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From the traditional marketing - to experiential marketing: marketing answer for changing attitude toward an customers |
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Actually Could we use Experiential Marketing via Multi-Mediated Messaging? Keynote Speaker: Erik Hauser (USA), founder of Swivel Media, (USA) (http://www.swivelmedia.com/), founder and director of the International Experiential Marketing Association (IXMA) (http://www.ixma.org) and creator of the Experiential Marketing Forum (EMF) (http://www.experientialforum.com/). Among the big names who've turned to Erik are: Wells Fargo, Oracle, Chevron/Texaco, Havoline, Reebok, Clearly Canadian, Yahoo!, Samsung and AT&T Broadband. |
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EXPERIENCE THE MASSAGE: How Experiential Marketing is Changing the Brand World Keynote Speaker: Max Lenderman (USA), Creative Director at GMR Marketing LLC (http://www.gmrlive.com/) , the largest "live" marketing company in North America. He has led successful guerilla team forays for Tommy Hilfiger, Procter & Gamble, Unilever, Absolut, DaimlerChrysler, and Virgin Mobile. He previously founded and ran Gearwerx Experiental Marketing, Canada's premiere experiential marketing agency, with offices in Montreal and Toronto. Max - author of the influential book Experience the Message: How Experiential Marketing is Changing the Brand World. He has appeared in The Financial Post, The Globe and Mail, and Profit Magazine. Lenderman is a founding board member of the International Experiential Marketing Association (IXMA) and an associate of the Sales and Marketing Executives International. |
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Speaker: Pavel Piminov (Ukraine), Communication Director Elena Franchuk Fund ANDIADS (http://www.antiaids.org/ru) From 1992 till 2000 Pavel co-operated as a PR-manager with the Ukrainian advertisings agencies. In 1996-2000 PR worked by a consultant in the projects of International Financial Corporation (group of World Bank). In a period from 2000 to 2004 is account-director of network advertising agency Adell Saatchi & Saatchi. Public Relations taught in Institute of international relations of the Kiev National University the name of Taras Shevchenko |
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Speakers: Gleb Timoshenko and Igor Didenko (Ukraine), founding partners agency«DVA TOVARISHA», 14 summer experience of successful activity in different areas: KVN, televisional projects, advertising, organization of events of different scales (city events, corporate holidays, BTL-actions). http://www.dvatovarischa.com.ua/ |
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Speaker: Artem Zelenyi (Ukraine) Director on Development of agency of Brand New Ukraine. Brand New Ukraine is included in of communication holding of ADV/Partnership, which is of on territory of postsoviet space interests of international of communication group of Interpublic. Brand New Ukraine creates events, using mixes of indirect BTL-communications (PR, Event). www.brandnew.com.ua |
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How to conduct events ot the first to the last IMPRESSION (a theme accords) By organization of business events in Russia and other countries Alexander Shumovich practice more than 12 years. Among events, at different times organized Eventum, there were meeting of Minister for finance countries of the «Large eight», conferences of holding «Connection Invest», to the Russian marketing and other association. From 2004 Alexander teaches the course of Event Management, and also reads seminars on a credit management and PR. |
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Speaker: Denis Kudin – a founder and Managing Director of “Diplomat service” company, Head of the Allukrainian Ball Committee, member of European Business Association. “Diplomat service” company (event management) is a major provider of organizational services for corporate and special events for business clients. The special highlight of the company’s business is “Vienna Opera Ball” in Kiev, witch annually gathers the most outstanding representatives of political and economic elite of the country. |
| The conference will be held in the Ukraine in the picturesque city of Kyiv |
Terms of participation:
1) Cost of participating in a conference for non-residents of Ukraine (one person)- 450$ + VAT. (Only Conference, 12th September)
2) Cost of Special Program* for non-residents of Ukraine (one person) - 1200$ + VAT.
(Including conference, all transfers in Kyiv, a residence is in a President Hotel **** (3 days), special dinner, excursion on Kyiv,
visit of the 11th International Advertising, Marketing and Mass Media show - REX).
3) Special offer for pairs!* Cost of Special Program for non-residents of Ukraine - 1680$ + VAT. (For both)
Natalia Vydrya, Client Service Manager, tel./mob.
E-mail: Natalie.Lv@speakup.com.ua
* Here you will find more detail about Special Program >>>
Online registration >>>
For participating in a conference please fill a registration form >>>
It is necessary to send the filled registration form of participants to organizers by
E-mail: registr@speakup.com.ua or by fax: +380-44-501-78-37
We are offering your company to be the:
Conference Sponsor – please contact Aleksey Chuiev,
E-mail: Aleksey.Ch@speakup.com.ua
Conference Speaker – please contact Olga Dmitrichenko,
E-mail: Olga.Dmitrichenko@speakup.com.ua
Special Program Coordinator - please contact Irina Furashova,
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